Statistics, All I Want - Kodaline

Digipak layout

Above is the layout of the digipak I will be producing as part of my promotion package for my music video.

Issue creating delay with filming

Due to the fact my partner for the music video (Robert Gibbs) is unable to work for the next 4/6 weeks mean our filming will be delayed until after christmas.

Research on digipaks

I researched digipacks online and discovered that there were different types. You can get digipacks for music singles and albums as well as digipacks for films. Digipaks consists of a gate fold paperboard or card outer binding, with one or more plastic trays which are capable of holding a CD or DVD attached to the inside. Digipack-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipack is used as premium package for DVDs and DVD sets.

CD Digipaks are especially popular in the music industry for CD albums as well as multiple CD disc sets. CD Digipaks give a product an expensive professional look and feel – especially when well-designed CD artwork is combined with clever use of specialist print. DVD digipaks are constructed in exactly the same was as a CD Digipak but whereas the CD Digipak has the dimensions of a standard CD case the DVD DigiPack is a similar size to a normal style DVD case.

The DVD DigiPack is a modern, stylish alternative to the standard DVD case. DigiPacks have been a popular choice in the retail industry for packaging DVD box sets and CD Albums and give a product an expensive professional look and feel.

CD, front cover mockup (internet images used)

Location of filming

For the performance aspect of the video the filming was located in Roberts garage.

The sub-plot was located in various parts of my house, the bedroom and the kitchen being examples

Prop List

Guitar
Keys
Jacket
Stool
Letter

Animatic

Casting

 Leads

Matt Milner
Beth O'Grady
Robert Gibbs

Costume Ideas

For the costumes we decided to make the lead wear formal clothing to fit the tone and our ideology behind the video which is explained in the evaluation

For the other two character we made them wear smart clothes to begin with and the female to wear a feminine floaty white dress which would change as the relationship worsened to a much less feminine male baggy jumper

Hazards

Storyboard

Upon a change in the song we only decided to use key scenes from this storyboard

Other music videos from my chosen artist

Other videos from the artist to help me see any recurring motifs in their videos I can perhaps mimic.

Lyrics

"you scard the shit out of me
you scared me "

All I want is nothing more
to hear you knocking at my door
'cause if i could see your face once more
I could die as a happy man I'm sure

when you said your last goodbye
I died a little bit inside
I lay in tears in bed all night
alone without you by my side

but If you loved me
why did you leave me

take my body
take my body
all I want is
all I need is
to find somebody


oooohhhh ohhh

'cause you brought out the best of me
a part of me I'd never seen
you took my soul wiped it clean
our love was made for movie screens

but If you loved me
why did you leave me
take my body
take my body
all I want is
all I need is
to find somebody


ooooohhhhhh
if you loved me
why did you leave me
take my body
take my body
all I want is
all I need is
to find somebody
to find somebody

like you
oooohhh

Audience

I'm looking to attract the mainstream audience of the male gender, at the age of 16-24. It may appeal additionally appeal to women due to a male lead role, however, the narrative to my music video is slightly stereotypical about women.

Final Song Choice

Conventions of indie rock music videos

In indie rock music videos there are many conventions that tend to stray away from the pop music genre videos, the most important and obvious of these is the difference in the main focus of the video, in pop music the videos generally consist of a performance from the artist, an example of this being Beyonce’s ‘Single Ladies’ video. Whereas indie rock video tend to concentrate on using multiple camera angles such as extreme close ups pinpointed on the instruments played by the musicians examples of this being when the guitarists strum or when a drummer hits the crash cymbal for instance. These are used to show their talent as musicians rather than their talent as showmen or performers. Opposed to my following point long shots and extreme long shots are used, they are used in order to show the whole band as a whole in one single shot to show the bands unity. Showing each of their importance in the band in comparison to solo artists where the dancers are shown sparingly and almost disposable and sometimes if instruments are used they are even shown on occasion. Another common convention in indie rock videos is the fast paced editing shown, example of this being jump cuts. Jump cuts are a prime example of how to effectively portray speed in a music video as the jump cut itself is sudden. Indie Rock music is notorious for its pleasant tone and uplifting manners so fast paced editing suits one of the convention.  However in relation to my previous point of indie rock music videos tending to stray away from performance based music videos, some artists choose to incorporate performance into their videos but still appear to cast them to a side with the artists themselves being the focal point of the video. An example of this being Two Door Cinema Club’s ‘What You Know’. Indie Rock videos also use both high key and low key lighting, depending of what kind of tone they are trying to set or what story they are trying to tell. Once again using Two Door Cinema Club’s video as an example, obviously this is an example of high key lighting, using bright colours to represent the happy tone of the video. In comparison to Oasis’ ‘Wonderwall’ which is my example of low key lighting which in my opinion is used more frequently in indie rock music videos and is an example of the genre convention of using contrasting colours. The colours in the Wonderwall video is a direct contrast to What You Know mainly due to the two songs completely different tones and messages. Oasis are addressing a much more serious matter meanwhile Two Door Cinema Club are practically saying I told you so. Indie rock is also notorious for their direct narratives shown in their music videos rather than abstract narratives. More often than not the videos are portraying a certain moral or insight into the songwriters life or a past event from their life. The two main styles of music video to stem from indie rock are both direct narratives or montages of live footage. Live footage is common as unlike most massive pop acts, bands are usually involved in extensive and somewhat tedious live concert schedules. So in a way showing live footage is an intelligent way of advertising your band by showing your talent with montages involving snippets from different nights showing a bands most exciting stage antics and more importantly these  videos tend to show a lot of crowd activity whether it be ‘mosh pitting’ or just general enjoyment from the crowd. If the viewers at home see how much they crowd are enjoying themselves or how good a showmen the band appear to be they will feel inclined to buy a ticket in order to see it for themselves.

Production Schedule

Friday - Start filming, 3rd period & lunch

Monday - Filming, lunch - 4:00

Tuesday - N/A

Wednesday - Media Lesson

Thursdsy - Media - 11:30

Friday - 3rd period & Lunch

Influences

Key Terms 2

Qualatative Data
This data requires collection from methods such as; questionnaires, survey as well as feedback given. This would be gained from a specific audience.

Quantitative Data

This information has been collected based around a certain aspect, the statistics are gathered through methods such as tally charts, surveys and experiments.

Demographic Data

This data describes a member of the audience's social status. The demographics are gathered from their social class (SEG,) gender, ethnicity and level of education. This information determines the target audience for a product, helping to present and market the product with the greatest effect.

Psychographic Data

This particular data determines what the qualities of the individual person is, this will include attributes such as attitudes, values, beliefs and opinions. This information adds to the demographics of the target audience, thus having a better effect at reaching the audiences needs.

Key Terms

Qualatitative                                                                                                 Quantitative

          -                                                                                                                     -                                                                             
                               
Pyscographics                                                                                                Demographics

          -                                                                                                                     -

Values + Attributes                                                                                        Pure data statistics

Practice Music Video - Florence and the Machine

Deconstruction&Reconstruction of a media text

Emily - Camera

Jasmine - Cast, Editing

Hannah - Cast, Producer

Mark - Director, Editing

Florence and the Machine

Brief for A2 Media Coursework

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• a website homepage for the band;
• a cover for its release as part of a digipak;
• a magazine advertisement for the digipak.