Qualatative Data
This data requires
collection from methods such as; questionnaires, survey as well as feedback
given. This would be gained from a specific audience.
Quantitative
Data
This information has been
collected based around a certain aspect, the statistics are gathered through
methods such as tally charts, surveys and experiments.
Demographic
Data
This data describes a member
of the audience's social status. The demographics are gathered from their social
class (SEG,) gender, ethnicity and level of education. This information
determines the target audience for a product, helping to present and market the
product with the greatest effect.
Psychographic
Data
This particular data
determines what the qualities of the individual person is, this will include
attributes such as attitudes, values, beliefs and opinions. This information
adds to the demographics of the target audience, thus having a better effect at
reaching the audiences needs.
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